University Of Pune Question Paper
B.H.M.C.T. (Sixth Semester) EXAMINATION, 2010
604 : HOSPITALITY MARKETING—I
(2005 PATTERN)
Time : Three Hours Maximum Marks : 70
N.B. :— (i) Q. No. 1 is compulsory.
(ii) Attempt any five questions from Q. No. 2 to
Q. No. 8.
1. Write short notes on (any four) : [20]
(a) 5 M’s of advertising
(b) Technological environment to analyse business environment
(c) Psychographic segmentation
(d) Branding
(e) Internet as direct Marketing Tool
(f) Franchising.
2. Explain cultural and social factors affecting consumer behaviour.
[10]
3. Define marketing. What are the core concepts of marketing ? [10]
4. Define segmentation. Write about demographic segmentation.
[10]
5. Explain the New Product Development Process. [10]
6. Explain in short factors affecting pricing. [10]
7. What are the different sales promotion tools used in hotel
industry ? [10]
8. What are the different channel levels of distribution ? [10]
B.H.M.C.T. (Sixth Semester) EXAMINATION, 2010
604 : HOSPITALITY MARKETING—I
(2005 PATTERN)
Time : Three Hours Maximum Marks : 70
N.B. :— (i) Q. No. 1 is compulsory.
(ii) Attempt any five questions from Q. No. 2 to
Q. No. 8.
1. Write short notes on (any four) : [20]
(a) 5 M’s of advertising
(b) Technological environment to analyse business environment
(c) Psychographic segmentation
(d) Branding
(e) Internet as direct Marketing Tool
(f) Franchising.
2. Explain cultural and social factors affecting consumer behaviour.
[10]
3. Define marketing. What are the core concepts of marketing ? [10]
4. Define segmentation. Write about demographic segmentation.
[10]
5. Explain the New Product Development Process. [10]
6. Explain in short factors affecting pricing. [10]
7. What are the different sales promotion tools used in hotel
industry ? [10]
8. What are the different channel levels of distribution ? [10]
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