University Of Pune Question Paper
B.H.M.C.T. (Seventh Semester) EXAMINATION, 2010
704 : HOSPITALITY MARKETING—II
(2005 PATTERN)
Time : Three Hours Maximum Marks : 70
N.B. :— (i) Q. No. 1 is compulsory.
(ii) Attempt any Five questions from Q. No. 2 to
Q. No. 8.
1. Write short notes on (any four) : [20]
(1) Recruitment of people in Hospitality Marketing.
(2) Duties of marketing manager.
(3) Line of interaction and Line of visibility.
(4) Relationship marketing.
(5) Managing demand in services marketing.
(6) Any two forms of marketing organization.
2. Explain management strategic for service business in hospitality
marketing. [10]
3. Explain the empowerment and motivation of people in hospitality
marketing. [10]
4. Explain the elements of physical evidence in hospitality
industry. [10]
5. Explain operation design for cost efficiency and services quality in
hospitality industries management process. [10]
6. Explain the Fine Gap Model in service quality. [10]
7. List and explain retaining customers and handling customer complains
in hospitality marketing. [10]
8. Write about the enhancing productivity in services marketing. [10]
B.H.M.C.T. (Seventh Semester) EXAMINATION, 2010
704 : HOSPITALITY MARKETING—II
(2005 PATTERN)
Time : Three Hours Maximum Marks : 70
N.B. :— (i) Q. No. 1 is compulsory.
(ii) Attempt any Five questions from Q. No. 2 to
Q. No. 8.
1. Write short notes on (any four) : [20]
(1) Recruitment of people in Hospitality Marketing.
(2) Duties of marketing manager.
(3) Line of interaction and Line of visibility.
(4) Relationship marketing.
(5) Managing demand in services marketing.
(6) Any two forms of marketing organization.
2. Explain management strategic for service business in hospitality
marketing. [10]
3. Explain the empowerment and motivation of people in hospitality
marketing. [10]
4. Explain the elements of physical evidence in hospitality
industry. [10]
5. Explain operation design for cost efficiency and services quality in
hospitality industries management process. [10]
6. Explain the Fine Gap Model in service quality. [10]
7. List and explain retaining customers and handling customer complains
in hospitality marketing. [10]
8. Write about the enhancing productivity in services marketing. [10]
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