Annamalai University december 2014 question paper B.Com Fundamentals of marketing management

Annamalai University december 2014 question paper
B.M.M / B.Com (MARKETING MANAGEMENT)
DEGREE EXAMINATION, December 2014
(SECOND YEAR)
(PART – IV)
230 : FUNDAMENTALS OF MARKETING MANAGEMENT
Old Regulations
Time: Three hours Maximum: 100 marks
 Answer any FIVE questions (5 × 20 = 100)
 All questions carry Equal Marks
1. Define Marketing? and discuss important of marketing?
2. Explain in detail the functions of Packaging.
3. What are the importants of consumer behaviour?
4. Explain the types of marketing research?
5. What is a product? What do you understand by product mix.
6. What are the functions involved in product planning?
7. Explain the importance of physical distribution?
8. Define pricing? What are the objectives of pricing?
9. Define advertising? What are the disadvantages of advertising?
10. What is promotion mix and explain the elements of the promotion mix.
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