Annamalai University Question Paper December 2014 B.M.M / B.Com (MARKETING MANAGEMENT) : BASICS OF MARKETING RESEARCH

Annamalai University question paper december 2014
B.M.M / B.Com (MARKETING MANAGEMENT)
DEGREE EXAMINATION, December 2014
(THIRD YEAR)
(PART – IV)
350 / 760 : BASICS OF MARKETING RESEARCH
New Regulations / Old Regulations
Time: Three hours Maximum: 100 marks
 Answer FIVE questions (5 × 20 = 100)
1. Explain the importance, objectives and scope of marketing research.
2. Briefly discuss the various phases of marketing research.
3. what is meant by data collection? Elucidate in brief the various limitations and
problems in international marketing research.
4. Give a brief account of methods of data collection followed in marketing
research.
5. Explain in detail the sampling techniques followed in marketing research.
6. What are the main sources of data collection? Differentiate between them.
7. Critically evaluate the role of marketing research in marketing plan.
8. Distinguish between probability and non-probability sampling.
Do you recommend stratified sampling method for Indian marketing research?
Justify your comment.
9. Explain with example the need and significant of analysis and interpretation in
international marketing research.
10. Examine critically the various factors which contributed to the good report
writing.

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