Friday, December 18, 2015

Annamalai University Question Paper December 2014 B.M.M / B.Com (MARKETING MANAGEMENT) : SALES FORCE MANAGEMENT AND MARKETING LEGISLATIONS

Annamalai University question paper december 2014
B.M.M / B.Com (MARKETING MANAGEMENT)
DEGREE EXAMINATION, December 2014
(THIRD YEAR)
(PART – IV)
360 : SALES FORCE MANAGEMENT AND MARKETING LEGISLATIONS
(Old Regulations)
Time: Three hours Maximum: 100 marks
Answer FIVE questions (5 × 20 = 100)
1. Describe the functions of sales management.
2. What are the duties and responsibilities of a sales manager.
3. What is sales force management and discuss the methods of training.
4. What are the sources of recruitment of salesmen?
5. How is sales performance evaluated?
6. Explain the different methods of compensation of sales force.
7. Briefly explain the rules relating to the delivery of goods.
8. Discuss sale of Good Act.
9. Explain consumer protection Act.
10. Discuss the law of Insurance.

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