B.H.M.C.T. (Third Semester),304 : MARKETING OF SERVICE,2010 Question Paper,University Of Pune Question Paper,

University Of Pune Question Paper
B.H.M.C.T. (Third Semester) EXAMINATION, 2010
304 : MARKETING OF SERVICE
Time : Three Hours Maximum Marks : 80
N.B. :— Attempt any Four questions.
1. (a) Explain in brief the stages of new product development. [10]
(b) Explain Psychological and Prestige Pricing methods. [10]
2. (a) Discuss the following core concepts of marketing : [10]
(i) Need, want and Demand
(ii) Cost, Value and Satisfaction
(b) Explain any two external factors affecting pricing. [10]
3. (a) Describe the current political and economic environment in
India. [10]
(b) What is a distribution channel ? State any four reasons why
intermediaries are needed for a Hotel ? [10]
4. (a) (i) State any five points of differentiation between Advertising
and Publicity.
(ii) Enlist any five opportunities for publicity for any
hotel. [10]
(b) Explain the characteristic features that differentiate marketing
of services from marketing of goods. [10]
5. (a) Draw Basic Consumer Behaviour model and explain it in
brief. [10]
(b) Enlist any five intermediaries used by hotels and discuss any
two of them. [10]
6. (a) Discuss psychographic market segmentation. [10]
(b) State four points of differentiation between primary and secondary
data. Explain any two methods of gathering primary data.
7. (a) Discuss essential qualities of salesman, in brief. [10]
(b) Discuss strategies, which can be formulated at different stages
of product life cycle. [10]

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