University Of Pune Question Paper
M. M. M. ( Semester - IV ) Examination - 2010
BRAND MANAGEMENT
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Elaborate New Product Development Process.
Q.2) Comment on the Management of Product Strategy over the Product Life
Cycle.
Q.3) Discuss Brand Building Process for the following Brands :
(a) Symphony Water Cooler
(b) Tata Salt
Q.4) Managing a brand involves Management of Brand Identity, Personality and
other related factors.
Q.5) A leading consumer durable company is wanting to extend its brand in
the packaged food business. Analyse success of the Brand.
Q.6) Explain different methods of measuring Brand Equity in detail.
Q.7) Short notes : (Any Two)
(a) Brand Architecture
(b) Co-branding
(c) Service Brand
(d) Brand Colour
M. M. M. ( Semester - IV ) Examination - 2010
BRAND MANAGEMENT
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Elaborate New Product Development Process.
Q.2) Comment on the Management of Product Strategy over the Product Life
Cycle.
Q.3) Discuss Brand Building Process for the following Brands :
(a) Symphony Water Cooler
(b) Tata Salt
Q.4) Managing a brand involves Management of Brand Identity, Personality and
other related factors.
Q.5) A leading consumer durable company is wanting to extend its brand in
the packaged food business. Analyse success of the Brand.
Q.6) Explain different methods of measuring Brand Equity in detail.
Q.7) Short notes : (Any Two)
(a) Brand Architecture
(b) Co-branding
(c) Service Brand
(d) Brand Colour
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