B.Sc.(MEDIA GRAPHICS AND ANIMATION): MARKETING AND PROMOTION FOR VISUAL GRAPHICS Annamalai University Question Paper December 2014

Annamalai University question paper december 2014
B.Sc. DEGREE EXAMINATION December 2014
(MEDIA GRAPHICS AND ANIMATION)
(THIRD YEAR)
PART-III
340: MARKETING AND PROMOTION FOR VISUAL GRAPHICS
Time: Three hours Maximum: 100 marks
 SECTION-A
 Answer any EIGHT questions
(8×5 = 40)
1. Write short notes on Cause marketing.
2. State the advantages and disadvantages of social media marketing.
3. What are the creative focus for advertising?
4. Explain the above line advertising in detail.
5. Distinguish between direct marketing and personalised marketing.
6. Explain about associations.
7. Discuss about sales promotion in marketing.
8. Explain the role of sponsorship in marketing.
9. Discuss about the planning.
10. Write short notes on leadership.
 SECTION-B
 Answer any THREE questions
(3× 20 = 60)
11. Discuss in detail about Guerilla marketing and integrated marketing and state the
advantages and disadvantages.
12. Explain in detail about (i) Return on investment. (ii) Viral marketing.
13. Discuss on artificial intelligence marketing in detail.
14. Discuss in detail about sponsorship and public relationship in marketing.
15. Explain in detail about reporting and feedback in marketing.
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