B.Sc.(VISUAL COMMUNICATION) :ELEMENTS OF VISUAL ADVERTISING,Annamalai University Question Paper

Annamalai University 2014 Question Paper
B.Sc. DEGREE EXAMINATION December 2014
(VISUAL COMMUNICATION)
(SECOND YEAR)
 (PART-III)
250. ELEMENTS OF VISUAL ADVERTISING
(Including DD)
Time: Three hours Maximum: 100 marks
 SECTION – A
 Answer any EIGHT questions
(8×5=40)
 1. Discuss the various techniques involved in development of advertising.
2. Explain the role of advertising in the market place.
3. With an illustrative example, explain the organizational structure of
advertising agency.
4. Discuss the various elements which are helpful in making good
presentations.
5. Write on Television advertising.
6. Discuss the impact of media in buying a product.
7. Explain the basic style used for advertising copy.
8. Write on color production of print advertisements.
9. What is co-operative advertising? Discuss.
10. Discuss the way the advertising campaigns are planned and executed.
 SECTION – B
 Answer any THREE questions
(3× 20=60)
11. Describe the economical and social role of advertisements.
12. Explain the various role of advertising agencies.
13. Describe the various factors that influence in choosing the media for
advertising.
14. Explain the production stages of television and radio commercials.
15. With an illustrative example, explain how the product management is
related with the evaluation of advertising campaign.
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