University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2010
INTERNATIONAL MARKETING
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 8 is compulsory.
(2) Attempt any four out of the remaining.
(3) All questions carry equal marks.
Q.1) Explain challenges and opportunities in International Marketing.
Q.2) Discuss importance of Environmental Analysis in Global Marketing.
Q.3) Describe International Marketing Research Process. Give significance of
Secondary Data in International Marketing Research.
Q.4) “International Pricing Decisions are very crucial.” Discuss by giving factors
influencing International Pricing Decisions.
Q.5) Explain in detail the Distribution Channels for International Markets. State
difficulties faced while designing International Distribution Channels.
Q.6) Describe International Marketing Research Process. Discuss challenges in
International Marketing Research.
Q.7) Write short notes : (Any Two)
(a) Push and Pull Strategies for International Markets
(b) Uniform Pricing v/s. Market Pricing
(c) Global Advertising
(d) Foreign Market Entry Strategies
Q.8) Suggest a suitable International Market Entry Strategy for the following :
(Justify your answer)
(a) Foreign Private Bank willing to enter Indian Market
(b) Swiss Wrist Watch Manufacturer willing to enter Indian Market
M. M. M. ( Semester - III ) Examination - 2010
INTERNATIONAL MARKETING
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 8 is compulsory.
(2) Attempt any four out of the remaining.
(3) All questions carry equal marks.
Q.1) Explain challenges and opportunities in International Marketing.
Q.2) Discuss importance of Environmental Analysis in Global Marketing.
Q.3) Describe International Marketing Research Process. Give significance of
Secondary Data in International Marketing Research.
Q.4) “International Pricing Decisions are very crucial.” Discuss by giving factors
influencing International Pricing Decisions.
Q.5) Explain in detail the Distribution Channels for International Markets. State
difficulties faced while designing International Distribution Channels.
Q.6) Describe International Marketing Research Process. Discuss challenges in
International Marketing Research.
Q.7) Write short notes : (Any Two)
(a) Push and Pull Strategies for International Markets
(b) Uniform Pricing v/s. Market Pricing
(c) Global Advertising
(d) Foreign Market Entry Strategies
Q.8) Suggest a suitable International Market Entry Strategy for the following :
(Justify your answer)
(a) Foreign Private Bank willing to enter Indian Market
(b) Swiss Wrist Watch Manufacturer willing to enter Indian Market
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