University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2010
MARKET RESEARCH
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) “Marketing Research supplies information for better Marketing Decisions.”
Critically analyse this statement.
Q.2) Explain the following :
(a) Secondary Data Collection
(b) Limitations of Secondary Data
Q.3) Coke has commissioned you to do a survey to find out the perception
about its advertisement featuring actor Amir Khan. The respondent has to
be a cola user and should have seen advertisement. Design a questionnaire.
Q.4) A company launched a Fairness Cream in the market with a brand name
‘Fairy Tale’. The brand initially did well in the market. But it was observed
that the sale of the brand has suddenly dropped down. Develop a research
project to investigate reasons.
Q.5) Discuss various Scales of Measurement used in ‘Market Research’.
Q.6) What is Test Marketing ? What are the essentials of successful Test
Marketing ?
Q.7) Write short notes : (Any Two)
(a) National Readership Survey
(b) Area Sampling
(c) Telephonic Interview
M. M. M. ( Semester - II ) Examination - 2010
MARKET RESEARCH
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) “Marketing Research supplies information for better Marketing Decisions.”
Critically analyse this statement.
Q.2) Explain the following :
(a) Secondary Data Collection
(b) Limitations of Secondary Data
Q.3) Coke has commissioned you to do a survey to find out the perception
about its advertisement featuring actor Amir Khan. The respondent has to
be a cola user and should have seen advertisement. Design a questionnaire.
Q.4) A company launched a Fairness Cream in the market with a brand name
‘Fairy Tale’. The brand initially did well in the market. But it was observed
that the sale of the brand has suddenly dropped down. Develop a research
project to investigate reasons.
Q.5) Discuss various Scales of Measurement used in ‘Market Research’.
Q.6) What is Test Marketing ? What are the essentials of successful Test
Marketing ?
Q.7) Write short notes : (Any Two)
(a) National Readership Survey
(b) Area Sampling
(c) Telephonic Interview
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