University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2010
MARKET RESEARCH
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) “Market Research supplies information for better Marketing Decision.”
Explain in the light of this statement nature and scope of Market Research.
Q.2) Enlist various Sources of Secondary Data. State advantages and disadvantages
of Secondary Data.
Q.3) Discuss in detail various Probability Sampling Methods.
Q.4) Explain following Techniques of Market Research :
(a) Retail Shop Audit
(b) Focus Group Interviews
Q.5) Design a Questionnaire to study preference for ‘Scooty Pep’ amongst
college girls.
Q.6) State various Scales used in Questionnaire Designing with examples.
Q.7) Write short notes : (Any Two)
(a) Research Report
(b) Postal Survey
(c) Applications of Market Research
M. M. M. ( Semester - II ) Examination - 2010
MARKET RESEARCH
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) “Market Research supplies information for better Marketing Decision.”
Explain in the light of this statement nature and scope of Market Research.
Q.2) Enlist various Sources of Secondary Data. State advantages and disadvantages
of Secondary Data.
Q.3) Discuss in detail various Probability Sampling Methods.
Q.4) Explain following Techniques of Market Research :
(a) Retail Shop Audit
(b) Focus Group Interviews
Q.5) Design a Questionnaire to study preference for ‘Scooty Pep’ amongst
college girls.
Q.6) State various Scales used in Questionnaire Designing with examples.
Q.7) Write short notes : (Any Two)
(a) Research Report
(b) Postal Survey
(c) Applications of Market Research
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