University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2010
INTEGRATED MARKETING COMMUNICATION
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) What is IMC ? Discuss Components of IMC with suitable examples.
Q.2) What is Internet Marketing ? Explain role of E-commerce in Marketing the
products of Indian Consumers.
Q.3) What is Sales Promotion ? Explain different types of Sale Promotions.
Q.4) Design IMC Plan for :
(a) Cold Drink
(b) 3G Mobile Phone
Q.5) Differentiate between Trade Promotion and Consumer Promotion with
suitable examples.
Q.6) Explain importance of Segmentation in Successful IMC Process.
Q.7) Write short notes : (Any Two)
(a) Importance of Database in IMC
(b) DAGMAR
(c) Reach and Frequency
(d) Integration of PR with IMC Process
M. M. M. ( Semester - III ) Examination - 2010
INTEGRATED MARKETING COMMUNICATION
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) What is IMC ? Discuss Components of IMC with suitable examples.
Q.2) What is Internet Marketing ? Explain role of E-commerce in Marketing the
products of Indian Consumers.
Q.3) What is Sales Promotion ? Explain different types of Sale Promotions.
Q.4) Design IMC Plan for :
(a) Cold Drink
(b) 3G Mobile Phone
Q.5) Differentiate between Trade Promotion and Consumer Promotion with
suitable examples.
Q.6) Explain importance of Segmentation in Successful IMC Process.
Q.7) Write short notes : (Any Two)
(a) Importance of Database in IMC
(b) DAGMAR
(c) Reach and Frequency
(d) Integration of PR with IMC Process
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