Monday, December 14, 2015

M. M. M. ( Semester - IV ),University Of Pune Question Paper,2010 Question Paper,STRATEGIC MARKETING

University Of Pune Question Paper
M. M. M. ( Semester - IV ) Examination - 2010
STRATEGIC MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) Explain the term Strategy. Discuss concept and objectives of Strategic
Marketing Management.
Q.2) “Integration of different Marketing Strategies is required in FMCG Sector.”
Discuss.
Q.3) What is Marketing Audit ? Explain nature, scope and utility of Marketing
Audit in the present corporate scenario.
Q.4) Design a suitable Marketing Strategy for a leading foreign bank, planning
to build itself into the Indian Rural Markets.
Q.5) Explain how Porter’s Forces Model of Competition helps in the analysis
of Marketing Strategy ?
Q.6) Discuss Pricing Strategies along with their merits and demeris and application
areas.
Q.7) Write short notes : (Any Two)
(a) SWOT Analysis
(b) Branding Strategies in FMCG
(c) Retail Strategy
(d) BCG Matrix
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