Madras University Question Paper,2011 Question Paper,UXA,MARKETING RESEARCH

Madras University Question Paper
Subject :MARKETING RESEARCH
Subject Code :UXA
OCTOBER 2011 U/ID 5217/UXA
Time : Three hours Maximum : 100 marks
SECTION A — (10 × 3 = 30 marks)
Answer ALL questions.
All questions carry equal marks.
1. (a) What is marketing research?
 (b) What is advertising research?
  (c) What are the types of questionnaire?
  (d) What are the advantages of pilot survey?
 (e) What are the uses of motivation research?
 (f) What is customer satisfaction research?
 (g) What is sales control research?
 (h) What is consumer research?
 (i) What is research report?
 (j) What is recall test?
  SECTION B — (5 × 6 = 30 marks)
 Answer any FIVE questions.
 All questions carry equal marks.
2. What are the functions of marketing research?
3. Discuss interview as a technique of data collection.
4. Explain the scope of product research.
5. Explain the different types of surveys.
 6. What are the promotional advertising?
7. What are the uses of test marketing?
8. What are the differences between questionnaire
and schedule?
 SECTION C — (2 × 20 = 40 marks)
 Answer BOTH questions.
 All questions carry equal marks.
9. (a) Describe the techniques of motivation
research.
Or
 (b) What are the steps in consumer research
process?- Explain.
10. (a) Briefly explain stratified and quota sampling
process.
Or
 (b) Briefly explain various media of advertising.
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