Monday, December 14, 2015

RETAIL MARKETING,University Of Pune Question Paper,M. M. M. ( Semester - II ), 2010 Question Paper

Duraimani December 14, 2015 2010 Question Papers M. M. M. ( Semester - II ) RETAIL MARKETING risha Dec 2015 University of Pune Question Papers Leave a Reply

University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2010
RETAIL MARKETING
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) Each question carries 14 marks.
Q.1) Discuss nature and importance of Retailing. Explain various types of Retail
Formats.
Q.2) Explain different types of Store Layouts. What are the Chief Considerations
for a Retail Layout Selection.
Q.3) What steps can ensure effective use of floor space at a Retail Outlet ?
Q.4) Explain Process of Merchandising Planning with suitable examples.
Q.5) Discuss Role of Information Technology in Modernising Store Operations.
Q.6) Illustrate Components of Retail Communication Mix with relevant examples.
Q.7) Write short notes : (Any Two)
(a) Bar Coding
(b) CRM in Retailing
(c) Importance of SCM in Retailing

Duraimani

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