Wednesday, December 16, 2015

University Of Pune Question Paper,103 (A) : Services Marketing and Brand Management,M.M.S. /M.B.S. (Semester – I),2010 Question Paper

University Of Pune Question Paper
M.M.S. /M.B.S. (Semester – I) Examination, 2010
MARKETING MANAGEMENT SPECIALIZATION
103 (A) : Services Marketing and Brand Management
(2005 Pattern) (Old)
Time: 3 Hours Max. Marks: 60
Instructions : 1) Answer any four questions.
2) All questions carry equal marks (15 marks each).
1. Comment on growth and future of service sector in India. Give suitable examples.
2. What do you understand by the term- ‘Brand’ ? Also explain the process of
brand building.
3. Define segmentation and discuss various bases of segmentation for services.
4. “Distribution of services is more challenging than distribution of products”.
Do you agree ? Justify your answer with suitable examples.
5. Explain the concept of brand-positioning. Why it is necessary ?
6. Write short notes on (any 3) :
a) Service quality
b) Relationship marketing
c) Four I’s of services
d) Brand Image.
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Duraimani

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