University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2010
RELATIONSHIP MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 1 is compulsory.
(2) Attempt any four from Q. Nos. 2 to 7.
(3) All questions carry equal marks.
(4) Logical reasoning to justify your answers and relevant
examples will carry more mark.
Q.1) Discuss how Distribution Channels can enhance relationship with Customers
for Pharmaceutical Products.
Q.2) Define Relationship Marketing, its importance, scope and limitation in
to-day’s Business Environment.
Q.3) Explain with examples how Relationship Marketing Strategy differs for
Services compare to Consumer Goods.
Q.4) “Information Technology has come as a handy tool for Relationship
Marketing.” Comment with suitable examples from different sectors.
Q.5) Discuss different stages in evolution of Customer Relationship Management.
Q.6) Explain how Customers can be classified on the basis of Profitability ?
How this classification helps in designing CRM Strategies ?
Q.7) Write short notes : (Any Two)
(a) Mass Customization
(b) Buyer - Seller Relationship
(c) Future of CRM in India
M. M. M. ( Semester - II ) Examination - 2010
RELATIONSHIP MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 1 is compulsory.
(2) Attempt any four from Q. Nos. 2 to 7.
(3) All questions carry equal marks.
(4) Logical reasoning to justify your answers and relevant
examples will carry more mark.
Q.1) Discuss how Distribution Channels can enhance relationship with Customers
for Pharmaceutical Products.
Q.2) Define Relationship Marketing, its importance, scope and limitation in
to-day’s Business Environment.
Q.3) Explain with examples how Relationship Marketing Strategy differs for
Services compare to Consumer Goods.
Q.4) “Information Technology has come as a handy tool for Relationship
Marketing.” Comment with suitable examples from different sectors.
Q.5) Discuss different stages in evolution of Customer Relationship Management.
Q.6) Explain how Customers can be classified on the basis of Profitability ?
How this classification helps in designing CRM Strategies ?
Q.7) Write short notes : (Any Two)
(a) Mass Customization
(b) Buyer - Seller Relationship
(c) Future of CRM in India
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