Saturday, December 12, 2015

University Of Pune Question Paper,2010 Question Paper,B. Sc. (Hospitality Studies) (Semester - V),MARKETING MANAGEMENT,

University Of Pune Question Paper
B. Sc. (Hospitality Studies) (Semester - V) Examination - 2010
MARKETING MANAGEMENT
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any seven questions.
(2) All questions carry equal marks.
Q.1) Define Marketing and explain 7 P’s of Marketing Mix. [10]
Q.2) Explain 5 M’s of Advertising in detail. [10]
Q.3) Explain duties and responsibilities of a Marketing Manager. [10]
Q.4) Explain Internal and External factors to be considered for Pricing. [10]
Q.5) Explain 5 GAP Models of Service Quality. [10]
Q.6) Write short notes : (Any Two) [10]
(a) Levels of Product
(b) Consumer Behaviour Model
(c) Stages in New Product Development
(d) Customer Orientation
Q.7) Define any five : [2x5=10]
(a) Franchising
(b) Alliances
(c) Branding
(d) Advertising
(e) Relationship Marketing
(f) Promotion
(g) Physical Distribution
Q.8) Define Market Segmentation and state basis of Market Segmentation. [10]
Q.9) State various Sales Promotion Tools used in Hotels. [10]
Q.10) Answer any two : [10]
(a) Channel Levels of Distribution
(b) Intermediaries for Hospitality Industry
(c) Direct Marketing
(d) Benefits of Service Quality
(e) Principles of Personal Selling
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