Tuesday, December 8, 2015

University Of Pune Question Paper,304 B : Corporate Communications,2011 Question Paper,M.Sc. (Sem. - III),

University Of Pune Question Paper
M.Sc. (Sem. - III)
COMMUNICATION STUDIES
304 B : Corporate Communications
(2008 Pattern)
Time : 3 Hours] [Max Marks : 60
Instructions to the candidates :
1) Attempt any five questions.
2) All questions carry equal marks.
Q1) Define corporate communication.
Q2) Enumerate on the role of corporate communication towards IMC.
Q3) Elaborate on the considerations analysed while designing a coherent
communication strategy.
Q4) Develop a CSR campaign (corporate social responsibility) for an MNC
working in a developing country.
Q5) How does corporate communication assist in maintaining media relations.
Q6) How does managing corporate identity affect corporate image. Illustrate
with example.
Q7) What factors triggered shift from public relations to corporate
communication.
Q8) Short Notes. (attempt any two)
a) Spin doctors. b) Types of corporate identity.
c) Crisis management. d) Corporate advertising.

Duraimani

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