University Of Pune Question Paper,P. G. D. M. M. (Semester - I),2010 Question Paper,SALES MANAGEMENT AND MARKET RESEARCH

University Of Pune Question Paper
P. G. D. M. M. (Semester - I) Examination - 2010
SALES MANAGEMENT AND MARKET RESEARCH
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 60
Instructions :
(1) Attempt any two questions from section I and any two
questions from section II.
(2) All questions carry equal marks.
SECTION - I : SALES MANAGEMENT
Q.1) Discuss role and importance of Sales Management in today’s modern world.
Q.2) Elaborate various methods used for Training of Salesforce.
Q.3) Explain various Sources of Recruitment used for Recruiting Salesforce by
a Company.
Q.4) Write short notes : (Any Three)
(a) Sales Motivation
(b) Sales Report
(c) Sales Planning
(d) Characteristics of Successful Salesman
SECTION - II : MARKET RESEARCH
Q.5) Elaborate on the scope, limitations and applications of ‘Marketing Research’.
Q.6) What is ‘Sampling’ in Marketing Research ? Explain various methods of
Sampling.
Q.7) Explain various methods of Primary Data Collection used in Marketing
Research.
Q.8) Write short notes : (Any Three)
(a) Test Marketing
(b) Advertisement Research
(c) Questionnaire in Marketing Research
(d) Consumer Research

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