University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2010
RETAIL OPERATIONS MANAGEMENT
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) Define Retail Marketing. Discuss its importance and scope.
Q.2) Explain Classification of Retail Formats. Discuss in detail Non-store Retailing
with suitable examples.
Q.3) Brewers International Ltd., a coffee retail chain is planning to venture into
Indian Market. Design Promotional Mix Strategy for the concern.
Q.4) Discuss steps involved in deciding Store Location.
Q.5) Discuss Changing Trends in Retail Scenario with reference to Indian Retail
Market.
Q.6) Explain scope and challenges of ‘On-line Retailing’ in India.
Q.7) Write short notes : (Any Two)
(a) Retail Logistics
(b) Merchandising
(c) Organised Retailing
M. M. M. ( Semester - III ) Examination - 2010
RETAIL OPERATIONS MANAGEMENT
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) Define Retail Marketing. Discuss its importance and scope.
Q.2) Explain Classification of Retail Formats. Discuss in detail Non-store Retailing
with suitable examples.
Q.3) Brewers International Ltd., a coffee retail chain is planning to venture into
Indian Market. Design Promotional Mix Strategy for the concern.
Q.4) Discuss steps involved in deciding Store Location.
Q.5) Discuss Changing Trends in Retail Scenario with reference to Indian Retail
Market.
Q.6) Explain scope and challenges of ‘On-line Retailing’ in India.
Q.7) Write short notes : (Any Two)
(a) Retail Logistics
(b) Merchandising
(c) Organised Retailing
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