Monday, December 14, 2015

University Of Pune Question Paper,RELATIONSHIP MARKETING,2010 Question Paper,M. M. M. ( Semester - II )

Duraimani December 14, 2015 2010 Question Papers M. M. M. ( Semester - II ) RELATIONSHIP MARKETING risha Dec 2015 University of Pune Question Papers Leave a Reply

University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2010
RELATIONSHIP MARKETING
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
(3) Use of suitable examples will be given due weightage.
Q.1) Define Relationship Marketing. Describe Concept of Relationship Marketing
and its significance in Indian Market.
Q.2) Explain how I.T. would help in building Relationship with the Customers ?
Q.3) Discuss how Relationship Marketing is different from Traditional Marketing ?
Give examples.
Q.4) Describe importance of Relationship Marketing in Distribution Channel.
Q.5) Narrate importance of Customer Database in Relationship Marketing.
Q.6) Write short notes : (Any Two)
(a) Online Marketing
(b) Buyer - Seller Relationship
(c) Relationship Marketing and Marketing Strategy

Duraimani

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