University Of Pune Question Paper
B. Sc. (Hospitality Studies) (Semester - V) Examination - 2010
MARKETING MANAGEMENT
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any seven questions out of nine.
(2) Each question carries equal marks.
Q.1) Explain the following in 20-30 words each : [21
/
2
x4=10]
(a) Marketing Management Philosophies
(b) Marketing Mix
(c) Alliance
(d) Sales Promotion Tools for Hotels
Q.2) Explain all the elements of External Environment. [10]
Q.3) What is ‘Consumer Behaviour Model’ ? Explain personal factors
affecting Business. [4+6=10]
Q.4) What are the 5 ‘M’s of Advertising ? Explain ‘Message’ in detail. [10]
Q.5) Explain stages of Product Life Cycle with reference to the characteristics
and marketing strategies for each stage. [10]
Q.6) (A) What is Relationship Marketing ? How does it help in Retaining
Customer ? [05]
(B) List ten duties of the Marketing Manager. [05]
Q.7) Explain ‘5-Gap Model of Service Quality’. [10]
Q.8) Explain any five General Pricing Methods used by the Marketing
Organisations. [10]
Q.9) What are the advantages of : [2x5=10]
(a) Marketing Intermediaries
(b) Branding
(c) Personal Selling
(d) Franchising
(e) Functional Organisation
B. Sc. (Hospitality Studies) (Semester - V) Examination - 2010
MARKETING MANAGEMENT
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any seven questions out of nine.
(2) Each question carries equal marks.
Q.1) Explain the following in 20-30 words each : [21
/
2
x4=10]
(a) Marketing Management Philosophies
(b) Marketing Mix
(c) Alliance
(d) Sales Promotion Tools for Hotels
Q.2) Explain all the elements of External Environment. [10]
Q.3) What is ‘Consumer Behaviour Model’ ? Explain personal factors
affecting Business. [4+6=10]
Q.4) What are the 5 ‘M’s of Advertising ? Explain ‘Message’ in detail. [10]
Q.5) Explain stages of Product Life Cycle with reference to the characteristics
and marketing strategies for each stage. [10]
Q.6) (A) What is Relationship Marketing ? How does it help in Retaining
Customer ? [05]
(B) List ten duties of the Marketing Manager. [05]
Q.7) Explain ‘5-Gap Model of Service Quality’. [10]
Q.8) Explain any five General Pricing Methods used by the Marketing
Organisations. [10]
Q.9) What are the advantages of : [2x5=10]
(a) Marketing Intermediaries
(b) Branding
(c) Personal Selling
(d) Franchising
(e) Functional Organisation
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