University Of Pune Question Paper
M. M. M. ( Semester - I ) Examination - 2010
PRINCIPLES OF MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) “The terms ‘Selling’ and ‘Marketing’ are frequently used in an interchangeable
manner. However, selling is merely a tip of the iceberg called as Marketing.”
Comment. Briefly explain various functions of Marketing.
Q.2) Describe various types of Micro and Macro Environmental Factors and
Forces influencing Marketing Decisions.
Q.3) Explain various stages of Product Life Cycle (PLC). Discuss possible
Marketing Strategies for these stages of PLC.
Q.4) Define Channels of Distribution. Describe various types of Distribution
Channels considered for Marketing of Consumer Goods and Industrial
Goods.
Q.5) “Success or failure of several consumer products in Indian Market in the
recent past was directly related to Pricing Decision.” Comment. Explain
nature and importance of Pricing Decisions with suitable illustrations from
Indian Consumer Market.
Q.6) Describe various tools and techniques of Marketing Control with a special
emphasis on Marketing Audit.
Q.7) Write notes : (Any Two)
(a) Approaches to Study Marketing
(b) Online Marketing as a Promotion Tool
(c) Methods of Pricing
M. M. M. ( Semester - I ) Examination - 2010
PRINCIPLES OF MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) “The terms ‘Selling’ and ‘Marketing’ are frequently used in an interchangeable
manner. However, selling is merely a tip of the iceberg called as Marketing.”
Comment. Briefly explain various functions of Marketing.
Q.2) Describe various types of Micro and Macro Environmental Factors and
Forces influencing Marketing Decisions.
Q.3) Explain various stages of Product Life Cycle (PLC). Discuss possible
Marketing Strategies for these stages of PLC.
Q.4) Define Channels of Distribution. Describe various types of Distribution
Channels considered for Marketing of Consumer Goods and Industrial
Goods.
Q.5) “Success or failure of several consumer products in Indian Market in the
recent past was directly related to Pricing Decision.” Comment. Explain
nature and importance of Pricing Decisions with suitable illustrations from
Indian Consumer Market.
Q.6) Describe various tools and techniques of Marketing Control with a special
emphasis on Marketing Audit.
Q.7) Write notes : (Any Two)
(a) Approaches to Study Marketing
(b) Online Marketing as a Promotion Tool
(c) Methods of Pricing
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