University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2010
MARKETING COMMUNICATION
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) Discuss Concept of ‘Integrated Marketing Communication’. Elaborate on
the process of IMC (Integrated Marketing Communication) with suitable
examples.
Q.2) Elaborate on various methods of Advertising Appropriation.
Q.3) Design an Advertising Copy for the following products in the Print Media :
(a) Touch Screen Handset
(b) DTH Service Provider
Q.4) Discuss various Sales Promotion Schemes for :
(a) Business News Papers
(b) Soft Drink
Q.5) Define ‘Online Marketing’. Comment on various techniques used for Online
Marketing.
Q.6) “Event Management is emerging as one of the commonly used tools for
Marketing Communication.” Comment.
Q.7) Write short notes : (Any Two)
(a) Media Mix
(b) DAGMAR
(c) Appeals in Advertising
(d) Media Research
M. M. M. ( Semester - III ) Examination - 2010
MARKETING COMMUNICATION
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) Discuss Concept of ‘Integrated Marketing Communication’. Elaborate on
the process of IMC (Integrated Marketing Communication) with suitable
examples.
Q.2) Elaborate on various methods of Advertising Appropriation.
Q.3) Design an Advertising Copy for the following products in the Print Media :
(a) Touch Screen Handset
(b) DTH Service Provider
Q.4) Discuss various Sales Promotion Schemes for :
(a) Business News Papers
(b) Soft Drink
Q.5) Define ‘Online Marketing’. Comment on various techniques used for Online
Marketing.
Q.6) “Event Management is emerging as one of the commonly used tools for
Marketing Communication.” Comment.
Q.7) Write short notes : (Any Two)
(a) Media Mix
(b) DAGMAR
(c) Appeals in Advertising
(d) Media Research
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