Monday, October 31, 2016

Bangalore University BBM Strategic Management April May 2016 Question Paper

University / Exam Board: Bangalore University
Course: BBM
Semester: VI
Exam Year of the Question Paper: April May 2016
Subject: Strategic Management
Question Paper Description: Bangalore University B.B.M 06th Semester April/May 2016 Business Management, Strategic Management Question Paper

Bangalore University

VI Semester B.B.M Examination, May 2016

Semester Scheme : (Freshers+Repeaters)

Business Management

Strategic Management Paper

Time Duration: 3 Hours Max Marks : 100

Instruction: Answers should be written in English only.

SECTION- A

Answer any 8 of the following. Each sub- question should be written in English only. (8x2=16)

1. a. What is strategy?

b. Mention any two limitations of strategic management.

c. What is internal environment?

d. What is meant by strategic plan?

e. What is Environmental Appraisal?

f. What do you mean by Merger?

g. Give the meaning of corporate culture.

h. What do you mean by matrix structure?

i. Give the meaning of operational control.

j. What do you understand by strategic audit?

SECTION-B

Answer any 3 of the following. Each question carries 8 marks. (3x8=24)

2. Explain the steps involved in strategy implementation.

3. Explain the process of environment analysis.

4. Discuss the importance of strategic management.

5. Write a note on key result areas.

SECTION-C

Answer question 10 and any three of the remaining. Each question carries 15 marks. (4x15=60)

6. Explain the steps involved in strategic planning process.

7. Explain how an organisation can achieve competitive advantage.

8. Discuss the various evaluation techniques of operational control.

9. Explain the concept of SWOT analysis of a business.

10 Examine the role of strategists in strategic management.

Duraimani

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