Mangalore University M.A MCJ Corporate Communication and PR Dec 2018 Question Paper

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III Semester M.A. Examination, December 2018

(CBCS)

JOURNALISM AND MASS COMMUNICATION

Corporate Communication and PR

Time : 3 Hours Max. Marks : 70

PART – A

Note : 1) Answer any five questions of the following. (5×10=50)

 2) All questions carry equal marks.

1. Enumerate on the need and relevance of corporate communication in India.

2. Communication is the life blood of an organization. Elaborate the statement with suitable examples.

3. Explain in detail the various factors affecting corporate image.

4. Define Public Relations. Explain the role of public relation in the contemporary times with suitable examples.

5. What are the principles of good media relations ?

6. How do you plan and organize an innovative press conference for a trailer launch of a movie ?

7. Discuss the need for Corporate Social Responsibility of organisation towards different interest groups.

8. Discuss the role and responsibilities of a Public Relations Practitioner. 

PART – B

9. Note : 1) Write short notes on any four of the following : (4×5=20)

 2) All question carry equal marks.

A) Flow of Communication

B) Internal and external public

C) House Journal

D) Event Management

E) Public Opinion

F) Ethics in Public Relations. 

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