Mangalore University M.A MCJ Media Research Methods Dec 2018 Question Paper

Mangalore University Question Papers Old Question Papers 

III Semester M.A. Examination, December 2018

(cbcs)

Journalism and mass communication 

Media Research Methods 

Time : 3 Hours Max. Marks : 70 

PART – A

 Note : 1) Answer any five questions of the following.

2) All questions carry equal marks.

Note : Answer any five of the following : (5x10=50)

1. Examine the key elements of scientific research.

2. Explain different stages of survey research. 

3. Discuss the procedure for quantitative content analysis. 

4. Explain different levels of measurement with examples.  

5. What are the independent and dependent variables ? Explain with examples. 

6. Examine the difference between basic research and applied research. 

7. Discuss the major types of longitudinal studies. 

8. What is a sample ? Explain non-probability sampling methods and their limitations. 

PART – B

 Note : 1) Write short notes on any four of the following. 

2) All questions carry equal marks.

9. Note : Write short notes on any four of the following : (4x5=20)

A. Historical method

B. Exit poll 

C. Case study 

D. Focus group 

E. Field observation 

F. Reliability

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