Wednesday, January 5, 2022

Dr.A.P.J.Abdul Kalam University MBA IV SEM JUNE 2020 Consumer Behavior & Rural Marketing [MBA405M] Aug-Sep 2020 Question Paper

Dr.A.P.J.Abdul Kalam University Old Question Papers

Master of Business Administration

Fourth Semester Main Examination, Aug-Sep 2020

Consumer Behavior & Rural Marketing [MBA405M]

Time: 3:00 Max Marks 80

Note : Attempt any five questions. All question carry equal marks.

Q.1 Discuss the influence of personal factors on consumer buying behavior.

Q.2 What demographical characteristics should be taken into consideration for developing

strategy in consumer market?

Q.3 What is consumer behavior? Discuss its nature.

Q.4 Discuss the influence of cultural factors on consumer buying behavior.

Q.5 Discuss the various types of distribution channels in rural India.

Q.6 Define the term warehousing. What are the advantages of warehousing?

Q.7 Enumerate difference between rural and urban marketing. Give suitable examples.

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