Monday, January 3, 2022

Dr.A.P.J.Abdul Kalam University BBA VI SEM Retail Management [BBA602T] Aug-Sep 2020 Question Paper

Dr.A.P.J.Abdul Kalam University Old Question Papers

Bachelor of Business Administration

Sixth Semester Main Examination, Aug-Sep 2020

Retail Management [BBA602T]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 What is the role of internet technology in redefining the retail industry in the entire value chain?

Q.2 Describe the characteristics of a department stores and compare it with discount stores.

Q.3 Explain in detail how the service quality gap model fit in retail sector. How these gaps can be reduced?

Q.4 What is retail promotion mix? Describe its components.

Q.5 Write a brief note on market penetration and market skimming.

Q.6 Explain the need and impact of FDI in retail sector. Does FDI is a treat for unorganized retail players in India.

Q.7 Explain the components of retail marketing Mix

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