Saturday, February 26, 2022

Dr.A.P.J.Abdul Kalam University MBA III SEM - Sales and Distribution Management [MBA305M] Dec - 2020 Question Papers

Dr.A.P.J.Abdul Kalam University

Master of Business Administration

Third Semester Main Examination, Dec-2020

Sales and Distribution Management [MBA305M]

Time: 3:00 Hrs

Max Marks 80

Note: 1. Attempt any five questions out of seven.

2. All question carry equal marks.

Q.1 Define personal selling? Explain the role of personal selling in marketing mix.

Q.2 Discuss the non-statistical methods of sales forecasting including Delphi Techniques.

Q.3 Explain Consumer’s clinic and Experts Opinion method with their merits and demerits.

Q.4 Which factors are most critical in selecting distribution channel?

Q.5 Explain the elements of Behavioral Equation Theory with respect to the buyer

dissonance.

Q.6 What is merchandising? How does the store manager prepare his merchandising plan?

Q.7 What is the importance of e-commerce in arranging channels of distribution for any of

the company?

Attachment & Scanned Copies:

Shiva

B.E Civil Engineer Graduated from Government College of Engineering Tirunelveli in the year 2016. She has developed this website for the welfare of students community not only for students under Anna University Chennai, but for all universities located in India. That's why her website is named as www.IndianUniversityQuestionPapers.com . If you don't find any study materials that you are looking for, you may intimate her through contact page of this website to know her so that it will be useful for providing them as early as possible. You can also share your own study materials and it can be published in this website after verification and reviewing. Thank you!