Saturday, February 26, 2022

Dr.A.P.J.Abdul Kalam University MBA III SEM - Product Policy Management [MBA303M] Dec - 2020 Question Papers

Dr.A.P.J.Abdul Kalam University

Master of Business Administration

Third Semester Main Examination, Dec-2020

Product Policy Management [MBA303M]

Time: 3:00

Max Marks 80

Note : (i) Attempt any five questions.

(ii) All question carry equal marks.

Q.1 Explain the product line strategy with suitable examples.

Q.2 What do you mean by market structuring? Explain with the help of suitable examples.

Q.3 Discuss the characteristics of successful product development process.

Q.4 How idea generation can be useful in new product development process.

Q.5 What is the Relationship between Competition, Marketing and Product Management?

Q.6 Explain various product positioning strategies.

Q.7 Explain New Product Development Process and its evaluation.

Q.8 What is Product Line and Product Mix. How they are managed in Product Management

Environment.

Attachment & Scanned Copies:

Shiva

B.E Civil Engineer Graduated from Government College of Engineering Tirunelveli in the year 2016. She has developed this website for the welfare of students community not only for students under Anna University Chennai, but for all universities located in India. That's why her website is named as www.IndianUniversityQuestionPapers.com . If you don't find any study materials that you are looking for, you may intimate her through contact page of this website to know her so that it will be useful for providing them as early as possible. You can also share your own study materials and it can be published in this website after verification and reviewing. Thank you!