BCM2C02 Marketing Management MCQ Question Bank with Answers

UNIVERSITY OF CALICUT

School of Distance Education

BCM2C02 - Marketing Management

(Complementary Course of B.Com.)

II Semester (2019 Admn.)

Multiple Choice Question Bank

1. Marketing is a

a. Goal oriented b. Social process

c. Exchange process d. All of these

2. Which of the following is not included in the function of physical supply

a. Standardization b. Transportation

c. Storage d. Packaging

3. The group of elements price, product , promotion and place constitute

a. Market mix b. Marketing mix

c. Product mix d. Promotion mix

4. All forces or factors that affect marketing policies, decision, and operation of a business constitute.

a. Marketing mix b. Marketing management

c. Marketing control d. None of these

5. If a company is busy with defending its existing market against the competitors, it is engaged in

a. Conventional marketing b. Developmental marketing

c. Maintenance marketing d. Remarketing

6. An oil marketing company in its ad asks consumers to save oil. It is engaged in

a. Maintenance marketing b. Remarketing

c. Developmental marketing d. De marketing

7. Cultural factors consists of culture, subculture and ------------

a. Social influence b. Social class

c. Both of them d. None of them

8. Crocin, an OTC drug, follow which approach

a. Product variety marketing b. Target marketing

c. Mass marketing d. Micro marketing

9. Who has introduced the concept of market segmentation

a. Rosser reeves b. NH Borden c. Wendel R Smith d. None of them

Click here to download BCM2C02 Marketing Management MCQ Question Bank with Answers in ODF format

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