Dr. A.P.J. Abdul Kalam University BBA III SEM Marketing Management [BBA301T] Dec 2020 Question Paper

Dr. A.P.J. Abdul Kalam University 

Third Semester Main Examination, Dec-2020

Marketing Management [BBA301T]

Time: 3:00 Hrs Max Marks 80

Note: - Attempt any five questions.

All question carry equal marks.

Q.1 What is marketing? Give the modern definitions of marketing and explain the main

features of marketing.

Q.2 Explain the scope of marketing. What is meant by P’s of marketing?

Q.3 What is the importance of studying consumer behavior/ Also explain the various factors

which affect consumer behavior.

Q.4 Marketing segmentation is important for target markets and target markets are important

for product positioning. Elaborate with examples.

Q.5 Write short notes on:

a) Target Marketing

b) Positioning

c) Segmentation

Q.6 Explain the major factors which you will take into account while pricing a product.

Q.7 What do you understand by Retailing? State types of Retailers 

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