Tuesday, January 31, 2023

Dr. A.P.J. Abdul Kalam University BBA VI SEM Marketing of Services [BBA-605M] June 2021 Question Paper

Dr. A.P.J. Abdul Kalam University

Bachelor of Business Administration

Sixth Semester Main Examination, June-2021

Marketing of Services [BBA-605M]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 Explain Service Quality. Describe the various dimensions of service quality.

Q.2 What do you understand by Service Marketing. Explain the classification of service

Marketing.

Q.3 “The Service sector has been growing in direct proportion to the environmental changes

occurring in India. ”Comment.

Q.4 What are the service failures? How service recovery can be done.

Q.5 What do you mean by Service Recovery? Explain the process of Service Recovery?

Q.6 Positioning of services plays a very significant role in service sector. How this

Positioning Strategy can be created and used by service provider.

Q.7 Discuss the reasons why quality has become an increasingly important issue in service

marketing?

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