Sunday, January 22, 2023

Dr. A.P.J. Abdul Kalam University MBA III SEM All Branch Advertising and Brand Management [MBA304M] Dec 2020 Question Paper

Dr. A.P.J. Abdul Kalam University

Master of Business Administration

Third Semester Main Examination, Dec-2020

Advertising and Brand Management [MBA304M]

Time: 3:00 Max Marks 80

Note : Attempt any five questions. All question carry equal marks.

Q.1 Discuss Social and Ethical Regulatory Aspects of Advertising with suitable examples.

Q.2 Explain the Hierarchy of effects model. Also describe its significance in the field of

advertising.

Q.3 Explain hierarchy of effects model & advertising objectives.

Q.4 Discuss the economic and regulatory aspects of advertising with suitable examples.

Q.5 Discuss: Brand Planning, Brand Vision and Visioning Process.

Q.6 What is Brand Equity? How does a marketer understand and increase the brand equity of

its brands in the market.

Q.7 What is DAGMAR? Explain the goals of advertising?

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