Sunday, January 22, 2023

Dr. A.P.J. Abdul Kalam University MBA III SEM All Branch Product Innovation and Planning [MBA304P] Dec 2020 Question Paper

Dr. A.P.J. Abdul Kalam University

Master of Business Administration

Third Semester Main Examination, Dec-2020

Product Innovation and Planning [MBA304P]

Time: 3:00 Max Marks 80

Note : Attempt any five questions. All question carry equal marks.

Q.1 What are the various product Mix Decisions.

Q.2 Explain in detail various steps of Idea Generation.

Q.3 Explain in detail various steps of successful product development procedure.

Q.4 Discuss with suitable example, the process of launching a new product in the market.

Q.5 What do you understand by Materials Planning and Control?

Q.6 Define the process of materials planning.

Q.7 What are the decisions required in the operationalization of a product life cycle

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