Sunday, January 22, 2023

Dr. A.P.J. Abdul Kalam University MBA III SEM All Branch Product Policy Management [MBA303M] Dec 2020 Question Paper

Dr. A.P.J. Abdul Kalam University

Master of Business Administration

Third Semester Main Examination, Dec-2020

Product Policy Management [MBA303M]

Time: 3:00 Max Marks 80

Note : (i) Attempt any five questions.

(ii) All question carry equal marks.

Q.1 Explain the product line strategy with suitable examples.

Q.2 What do you mean by market structuring? Explain with the help of suitable examples.

Q.3 Discuss the characteristics of successful product development process.

Q.4 How idea generation can be useful in new product development process.

Q.5 What is the Relationship between Competition, Marketing and Product Management?

Q.6 Explain various product positioning strategies.

Q.7 Explain New Product Development Process and its evaluation.

Q.8 What is Product Line and Product Mix. How they are managed in Product Management

Environment.

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